False ME224 TODAY AND TOMORROW T3TALENTSbrought to you by What’s Your Soundtrack? by M. J. Howard Attorney, Loeb & Loeb LLP Faculty, Pepperdine School of Law a contributing writer for TuneJar Scientific studies report that smell is the sense most closely connected to the memory, but I remember life through music. The haziness of my preschool years… ABBA and Herbie Hancock. The hubris of adolescence… Billy Joel losing ground to NKOTB. The collegiate rollercoaster… Dar Williams meets The Dave Matthews Band. Why does music have such a profound impact on moods, emotions, memories? Do we grant it that power? Or is this a characteristic intrinsic to music itself? Whatever the answer, the entertainment industry has long recognized and maximized this attribute. I love silent movies in large part because I can experience the story largely through the score. I doubt that I would be similarly impacted by a movie with dialogue and no music. Music acts as a translator, gently prodding the viewer to understand and experience the message the director intended to communicate. Many have criticized emerging technologies as enabling piracy and contributing to the collapse of the music industry. I prefer to embrace this as the next stage in the evolution of music, both from an industry perspective and as an avid fan. Not only does technology advance the cause of the independent artist ( who can now record her album on a laptop in her living room), but it creates endless opportunities for listeners. Gone are the days of spending five hours creating a mix tape, only to find that the big rock ending of that 80’ s hair band song got cut off because you miscalculated the timing. But a distant memory are those jaw- clenching frustrations of burning CD mixes only to have your 2x burner spit out the CD without finalizing the tracks. Your favorite playlist today can be replaced tomorrow by a click of the mouse; your phone can multitask as your boombox. But let’s be honest… old habits die hard… and not all habits should die. Radio endures as a powerful means of communication, just as vinyl endures for the consummate collector who treasures the entire experience of music, not just the passing notes. Music awards serve an important purpose as a thermometer for the mainstream, just as coffee houses continue to nurture the fledgling talents. For those of us who fall outside the mainstream, emerging technologies lower the barriers to discovering those fledging talents and incorporating them into our daily soundtracks. For those of us in the industry, keeping pace with technological advances creates an opportunity to showcase those talents in films, television, on the radio and across all forms of new media. Driving to work… Sing For The Day, Eminem. Running on the treadmill… Van Halen’s Jump. Cooking dinner… just about any Ella Fitzgerald song will do.