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False ME211 artists such as Alicia Keys, Maroon 5, Jennifer Hudson, and Carrie Underwood in this role, identifying them as the next important new voice in music. Leona performed her worldwide smash hit “ Bleeding Love” on The Oprah Winfrey Show and The Tonight Show with Jay Leno. The video for “ Bleeding Love,” was selected for the coveted video channel programs MTV’s “ Discover and Download” and Vh- 1’ s “ You Oughta Know,“ and the track is the most played and most requested single at Top 40 and Rhythm Radio. Additionally, “ Bleeding Love” was # 1 most added and greatest gainer at Hot AC with the second highest single debut in Hot AC history, and was # 1 most added at Mainstream AC stations its first week out. Online, Leona is the # 1 most viewed artist of all time on Clear Channel’s “ New!” program. Leona performed on Good Morning America, Live with Regis and Kelly, CBS Early Show, The Ellen DeGeneres Show, Jimmy Kimmel Live, MTV’s “ TRL”, all the week of release and made multiple appearances on Entertainment Tonight, The Insider, Access Hollywood, Extra!, CNN, E!, The Tyra Banks Show, and later, her mentor’s American Idol. British? Yes. Sensation? Obviously. Ergo, “ British sensation.” Leona has been performing since childhood. At the age of five she attended the Sylvia Young Theater School, and later the Italia Conti Academy and the BRIT school, a performing arts & technology school dedicated to education and vocational training for the performing arts, media, art and design. This education and upbringing immediately make one assume that Leona is a manufactured product, groomed to be a star yet lacking the real world experience to make her relatable and enduring. It’s a false assumption. After leaving school Lewis took numerous jobs, including waitressing and receptionist jobs, to pay to get into a studio. Like any struggling artist with huge dreams she worked to fulfill that dream, eventually reaching that daunting precipice of any pursuit where one has to decide if the dream is a hopeless one or not. Fortunately, her then boyfriend stepped in. When her music career seemed to be going nowhere, and she had decided to give up, he stepped in and persuaded her to enter the X factor, a British television music talent show created by Simon Cowell. It’s on this show that she went from being just another talented artist, to truly being a superstar. Her voice had always been there, but it’s her ‘ star quality’ that was consistently criticized. She embraced the criticism, and on the 3rd live round of the show, during a barefoot performance of “ Summertime,” Cowell states that he “ could see her transform from a great singer into a superstar.” She won the competition on December 16th, 2006, winning a £ 1 million recording contract. In February of 2007, Lewis then signed a £ 5 million ($ 9.7 million) five album contract in the United States with Clive Davis’ record label, J Records. Her success and current ubiquity is reaching near J. K. Rowling status. Her introduction to the U. S. market began when she performed at Clive Davis’ Pre- Grammy Party in the new artist slot in February. Previously, Davis had presented

False ME212 It would be easy to say that Leona is now the product of a wonderful marketing campaign and powerful backing, just another flash in the pan manufactured for mass consumption. Clive Davis begs to differ: “ Leona Lewis will not be an overnight sensation. She is the real deal and this is just the beginning of a long and illustrious career.” Leona’s package is complete. Born in the London borough of Islington to a Guyanese Caribbean father and Anglo- Welsh mother, Leona has a look that breaks down all barriers. Strikingly beautiful in a very accessible way, her look alone inspires. That presence is then backed by a voice that legitimately brings to mind Mariah Carey and Whitney Houston and brings pop music back to a place of very real talent. This is no Mickey Mouse Club candy, this is transcendent talent that is worthy of the designation of ‘ sensation.’